Source: http://www.totalprosports.com/wp-content/uploads/2011/07/Tiger-Woods-Is-Selling-Heat-Rub-To-The-Japanese.jpg
The source is an article in a sports website called Total Pro Sports. This photo in the article is an advertisement for Heat Rub. Heat Rub is a variety of products that help relieve aches and pains for athletes.
This image shows American pro golfer Tiger Woods holding Heat Rub with his hand. In the background are clouds with Japanese advertisements. Tiger Woods wearing a Nike polo and a Nike hat that is part of Tiger Woods' personal line. The clouds connote a "miracle" because by using this product, your pain will go away which is miracle-like. Tiger Wood's face connotes that he is happy and satisfied because the pain has gone away to his liking. His posture shows that he is confident because the product has put him in a place where he knows he can perform at the level he wants. This advertisement says that if one of the best golfers in the world approves this product then I should buy this product when selecting from different same-type products.
This image denotes that Tiger Woods is expanding his brand by being in this Japanese advertisement. He is also represented by Nike which too is exposing Japan to their brand. Nike is the most prominent American sports brand. Because Nike is in this advertisement this product can be trusted and works.
This image of Tiger Woods holding Heat Rub in a Japanese advertisement. The way the person looks and the clouds in the background allows you to feel that by using this product you will get the positive results you want. Tiger Woods, the American standout athlete, standing there tremendously helps the customer to ultimately choose their product over other competitors.
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